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GetYourGuide Design x Domus Academy
How might GetYourGuide as a concierge service look 20 years from now?
Looking to the future
In November 2022, GetYourGuide teamed up with Milan design school, Domus Academy, to deliver ‘Book to the Future,’ a forward-thinking workshop to inspire designers of tomorrow. Devised by the GetYourGuide Product Design team, the three-month project challenged postgraduate students of Interaction Design and Service Design to consider how GetYourGuide as a service will be transformed by Artificial Intelligence. To really unleash participants’ creativity, the brief was set 20 years from today, in the year 2042.
Domus leaders Andrea Desiato and Alberto Andreetto guided students throughout the project.
Not only must we imagine a new service, we also have to re-imagine the technology that will be available in 2042. Most of all, we have to define how society will be: patterns, behaviors, and interactions of today will probably be completely different in 20 years.
Alberto Andreetto
Project Lead
Four Projects to Inspire
Read moreExploring the role of AI
We asked students: how might AI complement, alter, or boost how GetYourGuide delivers unforgettable experiences to its customers? Assuming the emerging technology trends of today become integrated in future daily life, what form might a Travel Activity Assistant take? And what elements of travel could best be enhanced: collecting and sharing memories, interactive planning, unprecedented personalization – or something else entirely?
Student project work
Master of Service Design and Master of Interaction Design students at Domus Academy worked in groups to explore the travel assistant of the future. Here's what they came up with.
Pebble
In this project, students Mary and Dima captured a really meaningful customer problem in their work that is close to us at GetYourGuide. Their concept around way finding and holographic projections was super interesting and forward-thinking, yet well balanced as a conceivable consumer product in years to come.
OPAC
Personal Al Concierge
This project brief was all about making GetYourGuide a hyper-personalized concierge service, and Ekim and Chaya effectively addressed this directly in their project. Their concept of a ubiquitous and concealed integration of technology with the human eye was an intriguing yet frightening prospect – it was incredible to see their exploration of such poignant themes in their work
Digital emotional experience flight assistant
Feiyang, Jiawen and Ging’s work was one of the most playful interpretations of our brief – by connecting a personalized service with the creative character design, they devised an exciting “travel-buddy-drone” concept which I’m very much looking forward to see becoming a reality at some point!
5ensory Postcards
I loved that while we were discussing the future of technology so much in this project, Sruangrat, Yiyang and Mine looked to how we could also connect these speculative technology ideas with physical, tangible artifacts – an elegant reference to fond memories of travel keepsakes of the past
Envisioning a future
Pushing the brief out 20 years to 2042 allowed students to analyze our product of today, identify various customer problems and needs, and extrapolate their solutions into the future – without the hindrance of confining their solutions to the form of today’s tech.
Craig Johnson
UX Manager - Fintech
