From AI to Adventure: Transforming multi-day tours with data-driven insights

From Zero to Hero: GetYourGuide’s intelligent approach to new activities

Transforming Data Workflows: dbt implementation at GetYourGuide

Beyond Parametric Tests: The Power of Permutation Testing

Revolutionizing the Experience Marketplace: The dual impact of Generative AI on Suppliers and Consumers

My Journey Into Tech Leadership: An Interview with Anna Smolina

How Sequential Testing Accelerates Our Experimentation Velocity

The Evolution of Marketing Analytics And How To Measure Marketing Impact - Part 1

Experimenting with Multidimensional Bayesian Statistics

Running and Scaling a Synthetic AB Testing Platform for Marketing

Deploying and Pressure Testing a Markov Chains Model

Understanding Data-Driven Attribution Models

How We Scaled Up A/B Testing at GetYourGuide

Exploring Demand Forecasting